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This how-to article on list building takes at look at winning email marketing strategies that are working today and breaks the process down into bite sized pieces.
When I first started out, the best piece of advice that I heard (and remember the most) was "The money is in the list!"
That turned out being the best advice ever, and it's even more critical to success now than ever before.
To build a successful internet marketing business, you really need to start building your solid list of email subscribers immediately.
List building is the best thing to do if you are serious about making life changing money online.
Start to build your email list... TODAY!
The advantage of doing this today is that you end up with a customer base that you can promote to in the future.
1. As you create an income from your list - that list will become an asset, which means your business is more valuable.
2. You can still make money from your list, even if for some reason your website stops getting traffic.
3. You will not have to depend on Google rankings and that alone gives you online security.
If you are not already convinced that building a list of subscribers is the way to go, then check out this video from Derek Halpern:
Start converting your visitors into subscribers
1. First, you need to find a way to build a landing page that can convert. Then continue to test and tweak it until it rocks!
2. Next, you have to have something of value to offer your visitor for free. In return they will offer you their email address. Fair trade!
Here is a cool infographic from Kissmetrics that step by step shows you 10 key features that will help your landing page convert better.
Also check out the interesting information about colors and how they can affect the mood and actions of your visitors.
I'm sure you've seen how great this business approach works any time you decide to give someone your own email address in exchange for a free download or gift.
If the gift is high quality and it gives you good information you can use, then it was a good trade - and you just helped them build their list!
This is the part of success that is the most rewarding. The good will and the magic that is created by helping people is always more important than any money you might get in the exchange. Russell Simmons said it best when he said "Givers get given to..."
How you build trust and credibility
It's one thing to build your list, but maintaining that list has to be your main focus and priority!!
Once a person has subscribed to your list your 2 goals should be to:
1) Build trust with your new subscriber and
2) Keep that new subscriber happy - so he or she will stay on your list for as long as possible.
If you mess up an email you sent out or you forgot to send that broadcast email to your list - don't be afraid to tell them about it!
Be completely honest with them!
The same goes for a great new blog post or website you like - tell them about it!
If you use a new product or service that you like and works great, or if you find a product that is a rip-off and doesn't work, be sure to let your list know... Let everyone know!
This will build trust with your list and in the future when you want to promote your new product (or an affiliate product) they will be much more likely to buy from you instead of the competition.
If you don't give your subscribers valuable information, or if you try to sell them something every time you send them an email (read: "spam") don't be surprised when they click that 'unsubscribe' link and are gone forever.
Seriously! DO NOT try to promote or sell something to them straight away!
This is a major turn-off for new subscribers and leaves them with the impression that you only want them for their money. Know that the first emails in your autoresponder series need be meaningful, helpful and valuable!
Sometimes it's ok to re-direct them to your Thank you page with a few free offers on it or maybe to a sales page after they sign up, but hold off from emailing sales copy to your new subscribers for a least a week or two!
Automate the process - Get a GetResponse account
There is one tool that I have used since I first started in this business, and that is GetResponse.
They are a high quality autoresponder service that is head and shoulders above their competition. Not only will they help you manage your lists, but you'll have professionally designed page templates, free access to stock photos and 24x7 customer service!
You can set up all your emails in advance to send out to your list and schedule them out over a specific period of time. Or you can send a broadcast email/ email blast that goes out to your entire list!
GetResponse is about $15 a month - but you can check it out here free for your first month!
Build a list of responsive leads and keep adding fresh subscribers to your list so you can talk with them and market to them regularly. The sooner you start the better.
If you need that extra nudge to get started, check out the discount pricing on these industry leading service providers. You're going to need these essential tools eventually so you might as well save a few bucks at the same time.
Click here to check out the special pricing for my tribe:
Domain Name
Hosting Account
AutoResponder Service
The cost of your first month can be less than $20, and you'll be set up with the best service providers your money can buy. Once you have these three basic tools, you simply need to get them working together for you, which is relatively simple and easy.
Next, you will need to get started on a great squeeze page/opt-in page and a free offer that you can give away to attract people to your list.
If you're interested in learning more about advanced squeeze page/landing page design go here: Read this article about WordPress Marketing and website builders to learn about the tools you can use to make high-converting landing pages.
Seriously, a small website and a few good converting landing pages is all you need to start seeing results.
Many successful email marketing business owners got started this way and if you decide you want to build the same type of business yourself there is no reason why it won't work for you.
Don't worry - it's easy to do.
There are some great website builders available these days and every quality autoresponder service has training videos to help you get started. I think GetResponse is easier to use than Aweber, (and I have used both) which is why I personally use GR. But it's worth it to check them both out to see which one you like best.
Now you have everything you need to create and deliver your value-packed autoresponder series so you can welcome your new prospects into your fold.
All you do is write up your welcome or Thank you message, and then add a few more messages to follow daily or spaced a few days apart so your new friends can start to get to know you.
If your having trouble with this and find yourself just staring at a blank page, you can always find a few emails from some of the lists that you're subscribed to that will help you get ideas. The best internet marketers have mastered email marketing and the way they build a unique relationship with their customers. It's powerful stuff and should be studied.
You could use their emails as models, but DON'T copy them - just change them up with your own message using your own voice and you'll heading in the right direction.
Look at it like this: you're just getting started, so there's no sense worrying about re-inventing the wheel! Once you get the first few messages done, the next ones get easier - trust me!
If your goal is to have a profitable and sustainable business that can support the lifestyle that you desire, you have to be willing to work for it.
The good news is that building a list is something you can master - so just roll up your sleeves and get busy.
Communicate with your subscribers regularly and consistently. Take pride in your work and always provide value in your products and services. This makes it a win-win for your customers and for you!
Take ACTION - and get started building a list and making money! You'll see that success doesn't take brains, only the desire and a little creativity.
Keep it simple, have fun and enjoy the journey.
Interested in some more free training? ...check out this free List Building Video Series from STEALTHListBuilding.com
If you need that extra nudge to get started, check out the discount pricing on these industry leading service providers. You're going to need these essential tools eventually so you might as well save a few bucks at the same time.
Click here to check out the special pricing for my tribe:
Domain Name
Hosting Account
AutoResponder Service
The cost of your first month can be less than $20, and you'll be set up with the best service providers your money can buy. Once you have these three basic tools, you simply need to get them working together for you, which is relatively simple and easy.
Next, you will need to get started on a great squeeze page/opt-in page and a free offer that you can give away to attract people to your list.
If you're interested in learning more about advanced squeeze page/landing page design go here: Read this article about WordPress Marketing and website builders to learn about the tools you can use to make high-converting landing pages.
Seriously, a small website and a few good converting landing pages is all you need to start seeing results.
Many successful email marketing business owners got started this way and if you decide you want to build the same type of business yourself there is no reason why it won't work for you.
Don't worry - it's easy to do.
There are some great website builders available these days and every quality autoresponder service has training videos to help you get started. I think GetResponse is easier to use than Aweber, (and I have used both) which is why I personally use GR. But it's worth it to check them both out to see which one you like best.
Now you have everything you need to create and deliver your value-packed autoresponder series so you can welcome your new prospects into your fold.
All you do is write up your welcome or Thank you message, and then add a few more messages to follow daily or spaced a few days apart so your new friends can start to get to know you.
If your having trouble with this and find yourself just staring at a blank page, you can always find a few emails from some of the lists that you're subscribed to that will help you get ideas. The best internet marketers have mastered email marketing and the way they build a unique relationship with their customers. It's powerful stuff and should be studied.
You could use their emails as models, but DON'T copy them - just change them up with your own message using your own voice and you'll heading in the right direction.
Look at it like this: you're just getting started, so there's no sense worrying about re-inventing the wheel! Once you get the first few messages done, the next ones get easier - trust me!
If your goal is to have a profitable and sustainable business that can support the lifestyle that you desire, you have to be willing to work for it.
The good news is that building a list is something you can master - so just roll up your sleeves and get busy.
Communicate with your subscribers regularly and consistently. Take pride in your work and always provide value in your products and services. This makes it a win-win for your customers and for you!
Take ACTION - and get started building a list and making money! You'll see that success doesn't take brains, only the desire and a little creativity.
Keep it simple, have fun and enjoy the journey.
Interested in some more free training? ...check out this free List Building Video Series from STEALTHListBuilding.com